In 2023, Zhejiang Senmiao Water Treatment Equipment Co., Ltd., a leading swimming pool water treatment equipment manufacturer in China, opened up new markets in countries along the Belt and Road. This was a strategic move that paid off, as the company saw significant growth in export sales.

Senmiao’s decision to focus on the overseas market was based on several factors. First, the company saw that the domestic market for swimming pool water treatment equipment was saturated. Second, the company had a strong reputation for quality and innovation, which gave it a competitive advantage in overseas markets. Third, the company was well-positioned to take advantage of the Belt and Road Initiative, which is a Chinese government program to promote economic cooperation and trade between China and countries along the ancient trade route.

Senmiao’s strategy was successful. The company’s products and solutions were well-received by customers in countries across the Middle East and Europe. By the end of 2023, the company had established initial or formal partnerships with over 60 customers on five continents.

Senmiao’s success in the overseas market is due to several factors. First, the company’s products are of high quality and meet international standards. Second, the company’s products are innovative and offer a wide range of features and benefits. Third, the company has a strong sales and marketing team that is experienced in working with customers in overseas markets.

In addition to its success in the overseas market, Senmiao is also focused on innovation and sustainability. The company is developing new technologies to make swimming pools more efficient and environmentally friendly. For example, Senmiao is developing a new intelligent swimming pool system that uses sensors and artificial intelligence to monitor and control water quality. This system can help to reduce the use of chemicals and energy, making swimming pools more sustainable.

Senmiao is committed to being a leader in the global swimming pool industry. The company is investing in research and development to stay ahead of the competition. Senmiao is also expanding its global footprint to reach new markets and customers.